Passenger Project

Passenger was a senior year group project in VC.
We as a team had the opportunity to decide whether
we wanted to start the project slated for the class or
conduct our own project regarding an issue of our
choosing. The group decided to choose an issue
that had relevance for the city of Indianapolis.

We chose the issue of public transportation.
This was because it was something that had an
impact on the local area and was an opportunity
to research something that deserved more
attention than it tended to receive.

What followed was a semester long project that
involved extensive research, group events with
local experts in the field, on site observations,
and experimentation which ultimately yielded an
awareness campaign that operated on a grass
roots level involving the actual people who depend
on the bus system in Indianapolis.

(Below) An invitation created to enlist the aid of
local experts in public transportation. These
included riders and those within the organization
of IndyGo, Indianapolis' current bus system.















(Below) Late into the process we developed a system
with the intent of getting the local people actively
involved in spreading the message that public trans-
portation is a vital part of the urban community. With
a three level system of internet, user, and environment
we planned on using this kit to install stickers in the
shape of bandaids which would lead people to the site
who could then voice their opinions to local legislature,
arguing for greater support of public transportation.







With the kit, it was planned that the stickers
would be placed around stops along the bus routes
that would attract attention. After the user visits the
site and uses its features to get involved they could
then order the kit for themselves and place the
stickers where they wanted. This put the control
of the message in the hands of the people and would
attribute to a healthy and honest spread of awareness.