VC class at Herron. The project was intended to train us
students in due diligence by focusing on an organization
After weeks of research and several presentations out-
lining strengths, weaknesses, and opportunities of the
organization we were then to bring together a process
book to illustrate our findings and present possible
solutions based on our collected data.
I chose Taco Bell as my organization.
Generally speaking, the information found dealt with
opinions regarding food quality, their hours, and the
impression of cheap comfort food among different
groups. Ultimately, the idea behind the data I collected
involved embracing those attributes in a way that
speaks to today's modern youth culture, who adapt
well to a self indulgent, tongue in cheek mindset.
(Below) Excerpts from the final process book including
key charts along with the visual / typographic styles
that were adopted to form the voice of this research.
I don't think that I can, actually.
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